What we were hoping to achieve with our Ident was for lines in a gamut of colours to stream randomly across the screen, all either horizontally or vertically moving. As this went on for roughly a second, the definition of each line would become more apparent until four lines are engrained upon their passing across the screen in order to create a black hollow box, although in a staggered manner, with lines slowly stopping to appear in the newly created box. Eventually all the lines would stop entering the screen, just to leave this hollow black square on the screen. Letter by letter in an extremely simple and bold font, our production company's (Square Studio) name would be spelt out in the box. No sound effects would be used for out Ident.
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