'WATCH' use a recurring theme theme for their ident with simple variations through the use of colour and graphic both in the forefront and background. This is a similar concept to that of BBC One's ident. This is so effectve due to the reccurence of the red semi-circle and bold hollow text. By making these elements a constant, when they appear, despite whatever other graphics are being used, the viewer instantly recognises the red semi circle and associates it with the brand.
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