Did millions of people go to see the Pirates of the Caribbean 2 in the first week of release because it was such a great film or because it was so well marketed?
The Pirates of the Caribbean hold many attributes that can be seen as reasons for its high grossing at the box office. It did not get nearly as many good reviews as the first, making it seem not as an accomplished 'good' film, although it is due to the first films popularity that is was so successful, as it already held an audience from the first film.
The brand and franchise itself are recognisable so people have preconceived opinions on the film and are often inclined to see the film despite the poor reviews it may have received.
The brand and franchise itself are recognisable so people have preconceived opinions on the film and are often inclined to see the film despite the poor reviews it may have received.
