Production
Actresses and their assets
Anne Hathaway would attract a family audience as her roles in the Princess Diaries allow her to be recognised by children and adults alike. Aesthetically she is very attractive, drawing attention from a male audience and she also stands as a positive role model for girls and young women everywhere. She is generally a well known actress and so would already carry a fan base and an audience that knew her from previous features. She would generally attract a wide audience due to her versatility in role and age.
What aspects of advertising persuade me to see a film?
The majority of films i hear about will be primarily presented to me via advertising. These mediums of advertising consist mainly of newspaper and magazine adverts, billboards, television and radio adverts and internet adverts. Although I am initially made aware of films via adverts it is usually through word of mouth or a review that i will hear whether a film is good. It can be said that advertising is key in the promotion of films, and without advertising one would be less inclined to visit the cinema and the majority of films I see, I will have heard of via advertising.
Budget and Box Office
The Blair Witch Project
Budget - $60, 000
Box Office - $248, 639, 099
Profit - $248,339,099
Paranormal Activity
Budget - $15, 000
Box Office - $107, 918, 810
Profit - $107, 881, 310
Avatar
Budget - N/A
Box Office - $749, 677, 139
Profit - N/A
Never Let Me Go
Producers - Andrew MacDonald, Allon Reich
Budget - $15 Million
The Kings Speech
Producers - Iain Canning, Gareth Unwin, Emile Sherman
Budget - £8 Million
Skyfall
Producers - Barbara Brocolli
Budget - $200 Million
Recent popular soundtracks that come to the forefront are those of The Lion King, which was composed by Elton John, Star Wars, written by John Williams, The Wizard of Oz, written by Herbert Stothart, A Clockwork Orange, written by Wendy Carlos and Blade Runner, written by Vangelis.
Lionsgate
Through the use of precisely coordinated and calculated business programmes and endeavours, Lionsgate has effectively cracked the entertainment industry. Against all odds and the immense power and wealth of the major studios, Lionsgate was created out of very little. In strategically buying out other companies such as Artisan and Trimark Pictures, Lionsgate has come into their assets, which primarily include archives of footage and feature films, allowing Lionsgate to expand their library to nearly 13, 000 titles. In order to maintain, Lionsgate releases, on average, 12 to 15 films a year, bringing in awards and revenue with each one. Lionsgate is also keen to keep universally appealing and diversified, allowing it to reach larger audiences. Now, 16 years since its founding, Lionsgate is the largest independent entertainment corporation in the world and is worth nearly $2 Billion.
