Evaluation Question 3

What kind of institution might distribute your media product and why?

My media product would most likely be distributed by a Commercial Art House Cinema (eg. Brixton Ritzy or Clapham Picture House).

Although many Art House cinemas are very well established and large, they take on smaller, independent films. They have smaller screening spaces, where as a multiplex or a city centre cinema have huge capacities. This sort of capacity is not necessary for my film as my target audience is younger film goers, a large portion of them would most likely be media students themselves. This sort of niche audience are characteristically drawn to art house cinemas due to the independent films they make space for, which are of the same category as my project.

Due to my film not including any highly technical aspects or CGI and generally appears to be a low budget production, it is highly unlikely that it would attract as large an audience as a 'blockbuster' film, such as 'Avengers Assemble' or 'Troy'. Much larger films (with larger budgets) often include well known actors who have pre-existing fan-bases and so draw huge audiences. These sorts of films require multi-plex or inner-city cinemas to accommodate for such huge audiences.

As a low budget film, we would not have enough money for advertising to draw in large audiences to fill larger cinemas. As well as this, we wouldn't be able to pay to have our film on over a number of weeks, as is usually the case with high budget films in large cinemas.