Our surveys results show a widely younger response
(primarily that of the age 17 to 20). Although this shows this age group as
slightly more ‘conscious’, it does not necessarily mean that our primary
audience is of that age group.
The results show a balanced response from men and women as
were to be expected.
Of these people, a wide range of mediums with which to
receive the films they watched was roughly balanced between the categories of
TV, on demand (Netflix, Lovefilm), illegal streaming and DVD, although
admittedly people seemed to be more inclined to watch films illegally on the
internet.
Those answering the survey said that they were most likely
to learn about films through word of mouth, the Internet and YouTube. We are
becoming more and more aware of the use of Internet as a vital advertising
tool.
A large portion of our survey group showed a preference of
comedies and drama, with very few actually choosing documentaries. This
information helped us narrow down our audience to a fairly niche one that is
not primarily composed of the group that answered our survey (young,
technologically minded people).
To further this, our survey group nominated actors as the
primary reason for wanting to see a film, whereas actors are not actually used
in documentaries.
Most of our survey group viewed films in Picture House
cinemas, which is a positive thing as documentaries are commonly screened in
this chain of cinemas, as would be the case with our film.
The niche audience our film would attract would be of people
interested in cinema, and so would follow film magazines, although the human
interest our film delivers would help to attract a more general audience.
The
survey shows that although around half of our are ‘interested in film’, very
few of them follow film magazines (20 people skipped the aforementioned
question). Of our whole survey group over half of the subjects said that they
were interested in film festivals, showing a degree of interest in film which is
backed up by the amount of our survey group that purported to watch a film at
least one film a week (19 out of 29).
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